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Flower of the Year 2024 Lilas (or Lilac)

Every year Fragonard traditionally celebrates a flower by creating a limited edition collection of Eau de Toilet, Pebble Soap, Decorated Soap Dish and Room Diffuser.

Fragonard Parfumeur Celebrates
Lilas (or Lilac) in 2024

A symbol of springtime freshness, its invigorating, green and its delicate fragrance unveils a floral heart with harmonies of spices.

Lilac or Lilas in French is a woody flowering plant from the same family as the olive tree. Its gorgeous flowers bloom in springtime across South-eastern Europe. It can come in shades of light purple, indigo, white pink and even yellow, all with one thing in common - a beautiful scent that captures the heart of every person that smell its. 

As Lilac is a 'silent flower', meaning fragrance cannot be extracted directly from the flower, its scent can only be recreated in the lab utilising other notes. The perfect person to do this? Aurélién Guichard of course! Using his immense fragrance expertise and fine-tuned olfactory senses, Guichard has created an exquisite fragrance that highlights the soft beauty of this evasive flower. This fragrance is a masterpiece. A pristine, complex bouquet of purple florals suitable for any time of the year.


Top: Lemon, Blackcurrant, Linden Blossom

Middle: Hawthorn, Heliotrope, Clove

Base: Violet, Vanilla, Musk