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The Beautiful Life Store

Home of Fragonard
South Africa


Fragonard is the beautiful story of a family of perfumes, the celebration of women and the passion for art.

Fragonard began in 1926 in Grasse, a small famous town in France known as the perfume capital of the world.

Eugene Fuchs a lover of fine art and perfume opened a perfumery he named Fragonard in tribute to the famous 17th Century Grasse Painter, Jean-Honore Fragonard.

Today with its founder’s female heirs at the helm, it presents a universe of fresh and contemporary products grown in Provence. From their perfume museums in Paris to their many boutique perfume stores in Paris and in the South of France.

The Beautiful Life Store is very proud to have been chosen as the official custodian of Fragonard’s ranges in South Africa. Within our Fragonard collection we present the following ranges.

Discover the Fragonard Magazine

The 2021 edition is available online & downloadable for free.

Try your mini sample first, before opening the packaging, it's on us.

If you don't like it, return the perfume for an exchange.

We pay the return postage or you can bring it back to our store.

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