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The Beautiful Life Store

Home of Fragonard
South Africa


Fragonard is the beautiful story of a family of perfumes, the celebration of women and the passion for art.

Fragonard began in 1926 in Grasse, a small famous town in France known as the perfume capital of the world.

Eugene Fuchs a lover of fine art and perfume opened a perfumery he named Fragonard in tribute to the famous 17th Century Grasse Painter, Jean-Honore Fragonard.

Today with its founder’s female heirs at the helm, it presents a universe of fresh and contemporary products grown in Provence. From their perfume museums in Paris to their many boutique perfume stores in Paris and in the South of France.

The Beautiful Life Store is very proud to have been chosen as the official custodian of Fragonard’s ranges in South Africa. Within our Fragonard collection we present the following ranges.

Every year Fragonard traditionally creates a limited edition eau de toilet, soap, decorated soap dish and room fragrance celebrating a flower. Fragonard's "Flower of the Year for 2022 is In the language of flowers, the wild rose (Eglantine in French) known as the Rose of Poets.
With Its porcelain pink flower buds emerging like a beautiful mirage amid brambles and under woods, it has grown naturally in our forests since ancient times. Created for Fragonard by famous Parfumeur Karine Dubreuils this fragrance is something truly magical. Karine Dubreuil said, "During the creation process, I kept the idea of a wild garden in mind, evoking strolls in the forest, stumbling upon this shy flower on your way."
Of course, it remains a rose, but I added some transparency to it by combining its classic notes with little semitones to create lightness.

Risk Free Shopping

Try your mini sample first, before opening the packaging, it's on us.

If you don't like it, return the perfume for an exchange.

We pay the return postage or you can bring it back to our store.

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