4th Ave cnr 14th Street, Parkhurst, Johannesburg, 2193

Welcome to The Beautiful Life Store

The Home

of Fragonard

Parfumeur

Shop Fragrances

The Beautiful Life Store is a meeting of minds and a perfect blend of creative ideas. Inspired by the owner’s desire for a simple yet luxurious lifestyle, the store is a culmination of stunning lifestyle products as well as the home to Fragonard Parfumeur in South Africa. Situated in the heart of vibrant and trendy 4th Ave Parkhurst, Johannesburg, The Beautiful Life Store is well worth the visit.

Luxury

Living

Shop Linen

We wish to offer you the same experience that you would have in our store. Need our advice? No problem, give us a call and we will chat you through the products and recommendations in the comfort of your own home. We can then beautifully gift wrap and have your purchase delivered right to your door nationwide.

Our Instore
Experience

Corporate Gifting

At The Beautiful Life Store we love to celebrate a beautiful life. From the moment you enter the store you are warmly welcomed and offered a complimentary glass of champagne while you browse. Our expert sales team is well versed to offer you guidance and assist you in putting together the perfect gift. We also provide our custom gift wrapping so that you can leave with the most beautiful luxury gifts.

Pop the
Champagne

Our Story