4th Ave cnr 14th Street, Parkhurst, Johannesburg, 2193

The Beautiful Life Store

The Home

of Fragonard

South Africa

The Story of Fragonard

Fragonard is the beautiful story of a family of perfumes, the celebration of women and the passion for art.

Fragonard began in 1926 in Grasse, a small famous town in France known as the perfume capital of the world. Eugene Fuchs a lover of fine art and perfume opened a perfumery he named Fragonard in tribute to the famous 17th Century Grasse Painter, Jean-Honore Fragonard.

Today with its founder’s female heirs at the helm, it presents a universe of fresh and contemporary products grown in Provence. From their perfume museums in Paris to their many boutique perfume stores in Paris and in the South of France, The Beautiful Life Store is very proud to have been chosen as the official custodian of Fragonard’s ranges in South Africa. Within our Fragonard collection we present the following ranges.

Le Jardin de Fragonard (Fragonards Garden)

A beautiful artistic range of Eau de Parfums, perfumed body soaps, decorated glass soap dishes, candles and room diffusers.

Women’s Luxury Collection

Perfumes, such as, Belle de Nuit, Belle Cherrie, Riene de Ceour, Fleur D’oranger intense & Etoille.

Tout ce que J’aime (All that I love)

An exclusive collection of Perfumes, perfume soaps, candles and diffusers designed by the owners of Fragonard.

Men’s Range

A collection of gorgeous mens eau de colognes such as Grand Luxe and eau de toilet such as Dessert, Concerto, Valentin, Beau Gosse.

Botanicals Range

Such as olive oil fragranced with lavender and almond milk fragranced with rose.

Pebble Soaps

Traditional oval soaps presented in beautiful water colour painted boxes with fragrances such as Mimosa, Jasmine, Oranger, Santal, Peony.

Natural Flowers Range

Diffusers such as Corail (Coral), Pivoine (Peony), Fleur d’orange, (orange blossom), Lavande (lavender), Verviene (Verbena).

Flower of the year – 2021 Fleur de la Passion

Every year Fragonard creates a new flower range of limited edition soaps, decorated soap dish, eau de toilet and room fragrance.

Les Fleurs du Parfumeur – (The Flowers of the Parfumeur)

Firmly anchored in beautiful Provence, Since 1926, House of Fragonard have been creating  extraordinary perfumes. Les Fleurs du Parfumeur the latest  collection includes 3 individual soaps and soap plates accompanied by two beautiful diffusers all paying tribute to the Provence region along with a promise of more exciting journeys to follow.