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The Beautiful Life Store

The Home of Fragonard South Africa

Fragonard is the beautiful story of a family of perfumes, the celebration of women and the passion for art.

Fragonard began in 1926 in Grasse, a small famous town in France known as the perfume capital of the world. Eugene Fuchs a lover of fine art and perfume opened a perfumery he named Fragonard in tribute to the famous 17th Century Grasse Painter, Jean-Honore Fragonard.